Dropkick on My Devil!! Dash

Yukio created Dropkick on My Devil! to serve as a lighthearted, easy-to-digest comedy.

He aimed for a series that would entertain readers even during stressful times, intentionally avoiding long or complicated storylines.

Drawing inspiration from daily slice-of-life "live-in" genre staples, Yukio built a world centered on the amusing, often adversarial coexistence between Yurine and Jashin-chan.

The original intent was to energize and amuse readers with frequent punchlines and no filler.

The story is set in Tokyo's Jimbocho and Akihabara districts, known for their books, pop culture, and lively city scenes.

Yurine lives in a modest apartment in Jimbocho, modeled after real university neighborhoods and classic Tokyo locales.

The fictional Chimaera University ties to real-life Meiji University in Ochanomizu.

Many authentic eateries, parks, and shops make cameo appearances, grounding the outlandish supernatural antics in a distinctly Japanese, urban context.

Heaven, Hell, and the human world constantly intersect, bringing in devils, angels, and even figures from various mythologies as neighbors and roommates.

Yurine Hanazono, a gothic university student with a passion for the occult, successfully summons Jashin-chan, a cobra-tailed devil with a quick temper and even quicker tongue.

Unfortunately, Yurine cannot send Jashin-chan back to Hell, leading to forced cohabitation.

Jashin-chan discovers that if Yurine dies, she can return home, and thus launches a never-ending parade of violent yet comically futile assassination attempts.

Each attempt—frequently involving her signature "Dropkick"—ends with Jashin-chan getting comically brutalized by Yurine, who turns out to be far more dangerous than her summoner status implies.

Joining the chaos are Medusa, Jashin-chan's sweet and timid childhood friend (and wallet), Minos the athletic minotaur, Pekola the fallen angel living as a poor laborer, Poporon the scheming, idol-aspiring former angel, the stone-faced police officer Mei Tachibana, and many more.

Episodes rely heavily on physical comedy, pop culture references, twisted slice-of-life reality, and the gleeful upending of moral expectations.

• Dropkick: Jashin-chan's signature wrestling move, frequently aimed at Yurine but with little success; always spectacular, always disastrous for Jashin-chan.
• The Underworld (Hell): The home world of devils like Jashin-chan, Minos, and Medusa, depicted as a parody of aristocratic and bureaucratic society.
• The Divine: Angels like Pekola and Poporon come from a heavily hierarchical Heaven, but cast out for losing their halos or rebelling.
• Human World: Ordinary Tokyo, thrown into chaos by the intersections of supernatural beings.

• Manga: Over 24 volumes published since 2014, with ongoing serialization and strong sales.
• Anime: Three TV seasons aired between 2018-2022, with special "regional arc" episodes set in Chitose, Kushiro, Obihiro, Furano, and Minamishimabara—created via crowdfunding and local government partnerships. "Century’s End Arc" is another special spin-off animated episode set in Takamori.
• Spin-off manga: "Minos’ Beef 100%" focuses on Minos enjoying real-life Tokyo yakiniku restaurants.
• YouTube: "Jashin-chan Channel" serves as an official hub for cutshots, voice actor talk segments, and even VTuber shenanigans.
• Stage play: Several stage adaptations were produced in Osaka with local actors and recurring special events.
• Collaboration projects: Notable for tie-ins with actual cities, promoting local tourism, special merchandise with Village Vanguard stores, and even crossovers with other anime titles like Keroro Gunsō.

Dropkick on My Devil! is a pioneer in modern anime financial models, leveraging crowdfunding, local government support via tax donation schemes, and direct fan engagement to finance and produce new content.

When the anime's first season's Blu-ray sales surpassed 2,000 units, a fan event led to a greenlight for Season 2.

Later regional arcs and special episodes were funded by "Furusato Nozei" (Hometown Tax) schemes, making the anime a unique intersection of local PR and community marketing.

The marketing team is known for cutting-edge tactics: open secondary creation guidelines, tolerating (and even encouraging) legal clip sharing on YouTube, and openly discussing production challenges and new strategies.

• Season 1 OP: "Dropkick on That Girl" by Jashin★Girls, an energetic anthem with cult favorite status.
• Season 1 ED: "Home Sweet Home!" by Yutaro Miura, a soft rock ballad.
• Season 2 OP: "Sometimes Violence" by halca, high-paced and catchy.
• Season 2 ED: "Love Satisfaction" by ZAMB, blending metal and comedy.
• Season 3 OP: "Drastic All-Around" by halca feat. Aina Suzuki.
• Season 3 ED: "Streamline Mayday" by KAFU × Kaf, EDM with vocaloid influence.
• Special episodes and spin-offs feature local singers or character covers, with songs tailored to their regional collaborations ("Chitose Love Song", etc.)

Dropkick on My Devil! has carved a devoted following for its savage charm and fourth-wall-breaking humor.

The series sold over 1 million manga copies.

Anime sales, fan events, and interactive online content have made it a case study in modern digital-era anime marketing.

Its openness to fan engagement—allowing fan-made content, creative remixing, and even official battles with YouTube piracy—pioneered new promotional techniques.

Collaborative projects with regional Japanese cities set a precedent for using anime in local revitalization and cultural tourism, inspiring similar projects industry-wide.

The series has received positive media attention for resilience, adaptability, and wild comedy, and continues to be referenced as a benchmark for unique, effective anime PR.

• The series is full of cameos, in-jokes, and cross-references to other pop culture, making it especially beloved among anime and manga enthusiasts.
• Characters often break the fourth wall, parody genre conventions, and lovingly roast classic horror, wrestling, and fantasy tropes.
• Special guest stars (like Hatsune Miku or Kenshiro) appear in certain episodes.
• The story regularly touches on current social topics with biting satire, blending slapstick mayhem with witty meta-commentary.